7 Divine DistractionsKONG
Create a strategy and a brand identity for exclusive sponsored events that take place at Johannesburg's Premium nightclubs. Each event is sponsored by premium liquor and luxury goods brands.
Invite Johannesburg socialites to a lavish evening themed according to one of 7 Divine Distractions; envy, pride, greed, wrath, sloth, lust and gluttony. Each Distraction offers a uniquely alternative brand experience to what the existing Johannesburg nightlife has to offer. Each event uses technology and innovation to excite invitees' curiosity.
The entire customer journey, from start to end, was managed online via the website. Jameson’s Irish Whiskey was the first brand to sponsor the envy event. The envy experience transported guests to a parallel world where lavish luxuries existed in abundance.