Castle 1895 DraughtSAB
New Castle 1895 Draught is made by a new generation of brewmasters that are carefully carving their own path by preserving the best from the past and embracing the potential of the present. Brief? Launch Castle 1895 Draught to South African artisans that are as passionate about their craft as South African Breweries are about theirs.
Develop a creative strategy and implement brand activations at pubs and clubs in South Africa that demonstrate progressive innovation and reward customer interest. Promoter activation toolkits consist of quick fold up tables and refreshing cooler bags including an easy to use App (capable of capturing customer’s details) that rewards customers with the chance to win spot prizes every time they purchase Castle 1895 Draught.
a brand experience previously only available to SAB brewmasters.