Griffiths and Griffiths CountryGriffiths and Griffiths Country
Create a brand strategy and identity for Griffiths Country furniture. A new player (est. 2016) in the furniture market that imports, manufactures and distributes authentic country quality that’s comfortable and warm.
Give urban customers the chance to bring the comfort and warmth of country living to their city homes. This message was expressed throughout the customer journey with instore, print, outdoor, radio, online, branding and advertising plans.
Griffiths Country has harnessed a market opportunity that continues to generate returns. Inspired by the colour palette, textures, and comfort of the countryside, Griffiths Country promises customers honest quality at an affordable price.