News CaféNews Café
News Café offers a premium entertainment experience for customers, serving world class food offerings and premier beverage choices in an atmosphere that is contemporary and vibrant. The competition is targeting the same customers, compelling News Café to retain customers and gain new emerging audiences.
News Café’s slogan, ‘It’s About the Vibe’, creates the market opportunity to express and own what the News Café ‘vibe’ is. A comprehensive brand and retail creative advertising campaign creates a clear image of what the News Café brand is, persuading new and old customers to visit, return and advocate.
The News Café brand has firmly anchored its position in the marketplace and mindset of consumers as the only vibe in town. Separating brand and retail objectives enabled News Café to focus on what works versus what does not. News Café’s success also prompted Soviet Clothing to sponsor the annual “Face Of News Café” Modelling competition.