Nissan Retail Quarter 4NISSAN
New vehicle sales in South Africa continue to weaken. Strategise and implement a retail advertising campaign that improves sales by offering customers innovation and value that excites.
Nissan's new retail advertising campaign is a mix that combines emotive and functional benefits to inspire the target market to experience 6 different Nissan products. All campaign material has metrics that can be tracked and measured ensuring customers are seeing and feeling more of what excites them.
Metrics for radio, print, and digital revealed a 34% increase in customer test drives, 14% increase in call-me-backs and a 45% increase in find a dealer requests. New lightweight vehicles saw an overall 12% increase in sales, while passenger vehicle sales remained the same.